Protecting the Company Name and Brand
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- Feb, 15, 2010
- Jim Paymar
- News
When a company is hit with negative publicity, they often face an uphill battle just to survive. If they don’t act quickly and appropriately to repair the damage, the results can be long lasting and sometimes devastating to the bottom line. Companies must be vigilant in monitoring all media platforms to deal with potential problems head on.
Read MoreVeteran Journalists Launch Reputation Outlook
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- Sep, 09, 2009
- Jim Paymar
- News
Three veteran journalists and communicators have partnered to launch Reputation Outlook, www.reputationoutlook.com, a media-centric reputation management firm helping businesses stay the course in a difficult environment.
Read MoreVeteran Journalists Launch Reputation Outlook — Unique Media-Centric Perspective on Managing Reputation
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- Sep, 09, 2009
- Jim Paymar
- News
Corporations big and small are battling the worst business downturn since the Great Depression. Regulators and governments are scrutinizing companies like never before. Consumersare more cynical and distrustful about business motives. Couple that with a voracious 24 hour news cycle, the explosion of a viral, social media where a single customer or news event can immediately damage a company’s reputation and it all adds up to an unprecedented challenge.
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