Media Training

You want to leave a positive, lasting impression. We coach you on how to present targeted messages, memorable quotes and clear communication.

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Reputation Management

In our changing media and economic environment, establishing and protecting a company's reputation has become more important than ever.

Reputation Management Reputation Management

Government

We help mayors, city and county managers, and council members develop vital skills and techniques to convey their message to the media and the public.

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On Air Production

We develop video programming for your company or organization for network or major market broadcast and for internal corporate or agency distribution.

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Toyota Damage Control A Sham

June 29, 2010
Toyota

Toyota now is spending millions on a massive advertising campaign in an effort to clean up its badly damaged reputation. The company is bombarding the television airwaves with a steady blast of commercials touting its STAR Safety System and accident avoidance technology. The commercial claims beg the question: What was Toyota thinking over the past 15 years?

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British Petroleum “Greenwashing” Backfired

May 20, 2010
Bp Logo Thumb

The British Petroleum drilling rig that exploded and sank 40 miles off shore and killing eleven workers is spewing at least 5,000 barrels of oil per day and is threatening to destroy estuaries along the Louisiana coast as well as severely impacting shorelines in Alabama, Mississippi and Florida. Hundreds of thousands of people who live along the Gulf Coast are bracing for an economic meltdown just as the devastated region was recovering from the Hurricane Katrina catastrophe. If BP doesn’t make dramatic changes it should just give it up and change its name.

Read More on BP's Reputation Disaster...

PCG News: What’s a Reputation Worth?

May 19, 2010
CFO.Com

As the Toyota Motor Corp. is learning, none of the perils a company faces is harder to measure than damage to its reputation. Other hazards, from a plant explosion to a terrorist attack to a natural disaster, may threaten a company’s very ability to operate, but a sullied corporate image exacts a price that other risks don’t: devaluation in the eyes of your customers.

So what's a reputation worth? Read more...

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