Reputation Outlook

How to Present for Success

January 2, 2012
Jim Paymar Molloy Business Channel

It’s time to give that important presentation, speech or interview. You’re an expert in your field but can you deliver the winning pitch? Will what you say be remembered the next day or even an hour later?
In my many years working as a journalist at CNBC, BusinessWeek, WABC-TV and WNBC-TV in New York, I found many C-level executives lack the ability to organize their thoughts coherently, emphasize what is important and reach their audience in an effective way.
There are three basic components to any presentation: you, the presenter, your message and the audience.

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The United States Of Wal-Mart And Corporate Responsibility

January 26, 2011
Walmart Thumb

It’s been called the 800 pound gorilla that you don’t want to mess with. It’s been accused of taking customers from small, neighborhood stores and hurting communities. It’s been accused of predatory pricing, anti-union fervor and paying its employees less than a living wage.

But in the past several years, Wal-Mart also has been going through a major transformation and committing itself to progressive policies in the realm of corporate social responsibility, particularly when it comes to the products it sells and major efforts to promote energy conservation.

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Ecoimagination Or Ecohype? GE On The Hot Seat

October 6, 2010
General Electric

General Electric has been promoting itself for years as an enlightened company when it comes to climate change and environmental challenges facing the globe. But while GE makes great efforts in the green movement, the company again is stalling efforts to cleanup New York’s Hudson River where it dumped at least 1.3 million pounds of toxic polychlorinated biphenyls or PCB’s which cause cancer in animals and are classified by the Environmental Protection Agency as probable human carcinogens.

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Toyota Damage Control A Sham

June 29, 2010
Toyota

Toyota now is spending millions on a massive advertising campaign in an effort to clean up its badly damaged reputation. The company is bombarding the television airwaves with a steady blast of commercials touting its STAR Safety System and accident avoidance technology. The commercial claims beg the question: What was Toyota thinking over the past 15 years?

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British Petroleum “Greenwashing” Backfired

May 20, 2010
Bp Logo Thumb

The British Petroleum drilling rig that exploded and sank 40 miles off shore and killing eleven workers is spewing at least 5,000 barrels of oil per day and is threatening to destroy estuaries along the Louisiana coast as well as severely impacting shorelines in Alabama, Mississippi and Florida. Hundreds of thousands of people who live along the Gulf Coast are bracing for an economic meltdown just as the devastated region was recovering from the Hurricane Katrina catastrophe. If BP doesn’t make dramatic changes it should just give it up and change its name.

Read More on BP's Reputation Disaster...

Goldman Needs To Fix Damaged Reputation

May 11, 2010
Goldman Sachs

If the company were to become contrite about its financial engineering and work with legislators and regulators on eliminating risky and unsafe investment ventures it would go a long way toward reestablishing its credibility. Goldman could take a leadership role with its peers to help Washington create a new structure which allows open and flexible markets but also safeguards the American public so it never suffers through another crisis like the one we are still living through.

Can Goldman Sachs Fix Damaged Reputation? Read On...

Ford Motoring down the Reputation Highway

May 5, 2010
Ford

You might call it the ultimate reputation management turnaround story. It began in 2000 at Ford Motor company, one of America’s oldest and most venerable car companies. Ford has had a stunning turnaround and rebuilt its damaged reputation and brand. The company made bold and decisive moves starting with the hiring of an outsider to lead the company in a time of crisis.

Read on for the Secret to Ford's Success...