News

Jim Paymar Launches New Show: Long Island Business Report

April 29, 2012

The Long Island Business Report is a collaborative effort between Paymar Communications Group and WLIW21, the third most watched public broadcasting station in America. Watch Long Island Business Report on PBS. See more from WLIW21 Specials. The Long Island Business Report looks at the economic and business trends that impact the nearly three-million people who [...]

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How to Present for Success

January 2, 2012

It’s time to give that important presentation, speech or interview. You’re an expert in your field but can you deliver the winning pitch? Will what you say be remembered the next day or even an hour later?
In my many years working as a journalist at CNBC, BusinessWeek, WABC-TV and WNBC-TV in New York, I found many C-level executives lack the ability to organize their thoughts coherently, emphasize what is important and reach their audience in an effective way.
There are three basic components to any presentation: you, the presenter, your message and the audience.

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Suit Claims Cisco Helped China Pursue Falun Gong

May 25, 2011

Cisco, the maker of Internet routing gear, customized its technology to help China track members of the Falun Gong spiritual movement, according to a federal lawsuit filed last week by members of the movement.
The lawsuit, which relies on internal sales materials, also said that Cisco had tried to market its equipment to the Chinese government by using inflammatory language that stemmed from the Maoist Cultural Revolution.

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Reputation Management – Starwood Recycling Hotel Soap!

April 29, 2011

About one million partly used bars of soap are tossed out daily by U.S. hotels, according to Clean the World Foundation, a non-profit organization that recycles used soap for distribution to developing nations and homeless shelters.
But recycling organizations such as Clean the World, based in Orlando, and Global Soap Project, based in Atlanta, are starting to get more attention from large hotel companies.

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PCG News: What’s a Reputation Worth?

May 19, 2010

As the Toyota Motor Corp. is learning, none of the perils a company faces is harder to measure than damage to its reputation. Other hazards, from a plant explosion to a terrorist attack to a natural disaster, may threaten a company’s very ability to operate, but a sullied corporate image exacts a price that other risks don’t: devaluation in the eyes of your customers.

So what's a reputation worth? Read more...

Protecting the Company Name and Brand

February 15, 2010

When a company is hit with negative publicity, they often face an uphill battle just to survive. If they don’t act quickly and appropriately to repair the damage, the results can be long lasting and sometimes devastating to the bottom line. Companies must be vigilant in monitoring all media platforms to deal with potential problems head on.

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Veteran Journalists Launch Reputation Outlook

September 9, 2009

Three veteran journalists and communicators have partnered to launch Reputation Outlook, www.reputationoutlook.com, a media-centric reputation management firm helping businesses stay the course in a difficult environment.

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Veteran Journalists Launch Reputation Outlook — Unique Media-Centric Perspective on Managing Reputation

September 9, 2009

Corporations big and small are battling the worst business downturn since the Great Depression. Regulators and governments are scrutinizing companies like never before. Consumersare more cynical and distrustful about business motives. Couple that with a voracious 24 hour news cycle, the explosion of a viral, social media where a single customer or news event can immediately damage a company’s reputation and it all adds up to an unprecedented challenge.

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Veteran Journalists Team Up For New Reputation-Management Firm

September 9, 2009

The Reputation Outlook team, with 75 years of collective experience, has worked with a cross-section of corporate America, from General Electric to Bank of America, from IBM to Apple, from McGraw Hill to Dannon, from American Idol to The Nature Conservancy, as well as many others.

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