It’s time to give that important presentation, speech or interview. You’re an expert in your field but can you deliver the winning pitch? Will what you say be remembered the next day or even an hour later?
In my many years working as a journalist at CNBC, BusinessWeek, WABC-TV and WNBC-TV in New York, I found many C-level executives lack the ability to organize their thoughts coherently, emphasize what is important and reach their audience in an effective way.
There are three basic components to any presentation: you, the presenter, your message and the audience.
As the Toyota Motor Corp. is learning, none of the perils a company faces is harder to measure than damage to its reputation. Other hazards, from a plant explosion to a terrorist attack to a natural disaster, may threaten a company’s very ability to operate, but a sullied corporate image exacts a price that other risks don’t: devaluation in the eyes of your customers.Read More